WEEK 4 + 5 PROGRESS

15th April – 26th April 2013

Over the past two weeks, we have made a lot of progress on the 4 videos, here is a summary of where we are at for each video…

Video 1 – Meet the Chair

Helen’s ‘introduction to UKITA’ interview and ‘Congratulations’ video has been recorded. We are now in the editing stage and have around 1 hour of footage to edit down to 2 minutes!

Video 2 – UKITA Members Profile Tour

The members profile has been recreated in Photoshop, we are now waiting to record the scripts early next week so that the timings of the video can be matched to the voice over. We have also created a few PDF files, that give more in-depth, step by step instructions on how to successfully fill out a ‘good’ profile.

Video 3 – Under The UKITA Umbrella

We now have over 100 drawn animation frames, they have all been scanned into the computer, and we are now editing each of them individually to make them brighter and to reduce any pencil reflection marks. We have made another draft and with all attempts to make the animation as long as possible, with the use of making more frames, slowing them down and looping them – we still only have a 20 second animation. We simply do not have the time to make a full video using our animation character – however we have a few ideas on how we can make this work!

Video 4 – How To Maximise Your UKITA Membership

We have recorded the live footage of this video earlier this week, which is a simulation of a desktop with various props. We now need to record the voice over and add text, animations and sound effects to the video to attract the audiences attention.

In addition to these videos, we have a short animation using our cartoon character which will give the contact details for the UKITA headoffice at the end of each video.

Overall, we have a lot of editing to do! We also have the voice overs to record and add to the videos to get the timings correct…

Keep watching the blog this week for more updates and test clips.

WEEK 3 PROGRESS

8th April – 12th April 2013

This week we have made great progress with writing scripts, trialing out test clips and shooting the animation, etc…

We have had some very useful feedback from the directors, so please keep that coming!

We also finally received our camera, which now puts us in the position to start producing our videos!

WEEK 2 PROGRESS

1st April – 5th April 2013

This week, following our meeting with the directors last Thursday, we have a much clearer image about what UKITA want from their members induction programme.

We have re-discussed our ideas and made slight changes in order to meet the brief of the directors.

We have established our 4 video proposals – which can be seen in the tab (under the header photo). 

WEEK 1 PROGRESS

25th March – 29th March 2013

This week we have got to know each other quite well, as we have had to work with each other everyday in order to gather research and information about the UK IT Association.

We have studied the website, competitors and other membership websites in order to get an idea about what a membership induction programme should look like.

We have also discussed video types and our initial ideas about how we could cut down a bulk of information to show it in video form.

Mona has been working hard, creating a logo for us ‘UKITA Interns 2013’ (which can be seen below) and also drawing up an animation character and story board. The rest of us have been working together to put the ideas down on paper in preparation for our meeting with the directors on Thursday.

INDUCTION DAY

Our induction consisted of meeting the team, Helen and Stone’s Throw Media.We spent the day discussing ideas, roles, visions and missions for the project. 

UKITA/STONES THROW MEDIA INTERN PROJECT

VISION

To complement UKITA’s online services by creating visual content, informing users of ways to utilize the benefits of membership and quickly obtain the information they require – without having to resort to unnecessary personal contact.

MISSION

It is our mission to make a series of online support videos for the UKITA website. We plan to bring the benefits of UKITA membership to the forefront of the website.

WHY IS THIS IMPORTANT?

…to UKITA

• An opportunity to improve their engagement with members,
• An opportunity to support the next generation of employers within the industry.

…to Helen Brewster (Chair of UKITA)

• An opportunity to be part of something slightly different,
• An opportunity to be part of something that provides learning and development.

…to Stone’s Throw Media (Mentors)

• An opportunity to access fresh ideas and perspectives,
• An opportunity to get an idea of what it would be like to have an in-house team,
• An opportunity to experience how they would go about recruiting future employees.

…to us graduates

• An opportunity to develop relevant work experience for our future careers,
• An opportunity to develop new skills and the ability to apply our degree knowledge within the real world.

As you can see there are mutual benefits for all parties as we can help each other to learn and develop.

OUR JOB ROLES

Zoe Louisa Baker – Project Manager

Mona Khatibshahidi – Artistic Director

Laura Shinton – Director of Marketing

Tom Williams – Video Producer